Prima Assicurazioni, leading player in the European insurance industry, is title sponsor of the MotoGP Pramac Racing team for the 2022, 2023 and 2024 MotoGP championships.
The three-year partnership is enshrined in the team’s name, Prima Pramac Racing, and in the liveries of the two Ducati Desmosedici and the suits of riders Franco Morbidelli and Jorge Martín, featuring Pramac’s red and Prima’s purple.
Prima Pramac Racing: talent, technology, and teamwork
Pramac and Prima are two players who make teamwork one of the founding pillars of their success and who invest in the key role of technology.
An international success
On the Italian market since 2015, the Prima reality is solid and growing. Since 2022, Prima has also been present in the United Kingdom and Spain. Great ambitions and an international outlook: Pramac and Prima share the same values and take to the track driven by the same desire to achieve new and exciting goals.
Over two and a half million customers alongside Prima Pramac
Prima distributes car, motorbike, van, home, family, and accident policies to more than two and a half million customers. The company revolutionized the relationship between customer and insurer,
thanks to its digital approach. Following the Italian success, Prima offers great value car insurance in the UK and Spain, using the latest tech to make life simpler and better for drivers.
Pramac’s history began in 1966, when the Campinoti family founded a construction equipment company. Pramac has always evolved, expanding its product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Pramac’s diverse business lines ensure the company is a leading player in a wide variety of global markets.
Pramac is present in more than 150 different countries, with 17 branches and 8 manufacturing plants situated in Europe, Asia and South America. It manufactures a complete and flexible product range that satisfies the full spectrum of energy needs to suit customers worldwide.
With the support of around 1100 employees and 10% of engineers, Pramac has developed technological experience, which is second to none. Pramac’s vertically integrated manufacturing processes ensure quality and optimum performances of all designed products.
All Pramac’s resources and energies are indeed dedicated to the most demanding markets, with the goal to offer products that are fit for purpose. Using top quality components and building strategic partnerships, Pramac is able to offer guaranteed product performance with global support.
2016 saw Pramac become part of the Generac group forming the world’s third largest generator and lighting tower producer. Since 2002, Pramac plays a leading role in the MotoGP World Championship, with its team “Pramac Racing” and its strong partnership with Ducati Corse.